February 2025 – West Side, Manhattan –
Say hello to @arafaukonga the CEO and Creative Director of Selara Regalia. Her journey in fashion began with a passion cultivated by observing her mother and later working at Bebe during her college days.
Fueled by a desire to fill the gap in the market for affordable and stylish clothing for curvy and tall women, Arafa teamed with her sister to establish Selara 10k Casuals.
Over time, the Nigerian born brand has evolved, adapting to the changing landscape and demands. Today, as Selara Regalia, the sisters continue to champion diversity and inclusivity, providing fashion-forward solutions for women who, like Arafa, embody three sizes in one.
She continues on this empowering journey of self-expression and confidence through fashion on full display in New York City on this night.
Selara Regalia is a premium ready-to-wear clothing brand, born out of the desire to redefine fashion for curvy and tall women with diverse body sizes. The African designed and manufactured collection seamlessly blends African authenticity with modern trends, offering affordable luxury pieces that cater to the unique proportions of women who embody the beauty of three sizes in one – a medium top, a small waist, and extra-large hips.
Each garment is meticulously designed to accentuate the curves and celebrate the individuality of every woman.”
During New York Fashion Week, Selara Regalia displayed its Echelon collection – Real women. Real style. Real power.
NYC VIBE was invited to better understand that this is more than just fashion – it’s Arafa Ukonga’s personal mission to show the world the endless possibilities of Nigerian fabrics and artistry.
This collection was inspired by the belief that our heritage holds the power to rival any global standard. By blending the beauty and versatility of Nigerian Ankara with modern, western silhouettes, the brand set out to create timeless pieces that embody elegance, strength, and sophistication.
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